Confidently tell the most captivating & coherent story in your brand, marketing content, books, and talks with this must-know story toolkit for entrepreneurs, personal brands, speakers, & authors.
Captivate and build a ravenous, engaged audience.
Attract new clients, collaborators, and opportunities.
Make more sales with authenticity, nuance, and delight.
That’s what happens when you seize the power of STORY.
Imagine being able to capture and hold the attention of your audience.
Not just for seconds, minutes, or an hour…
But for a lifetime.
Imagine that every time you sent an email, wrote a post, launched a campaign, got on stage, published a book, made a video, delivered a pitch…
You heard pin-drop silence, not because only crickets were listening as they chirped themselves to sleep – but because your audience was holding their breath – hanging on your every word. (And not in the cult-y gross way; in the genuine “omg everything he/she/they says is PURE gold” way).
You received a flood of comments, replies, DMs, and folks approaching you exclaiming “holy sh*t I needed to hear that,” and asking “how can I work with you?” because WOW you hit all the notes and delivered a palpable impact.
You stood confidently in your message and story, knowing it was woven in the most potent way and designed to influence & impact in alignment with your true purpose, not gross manipulation tactics.
You introduced yourself and your work with magnetic potency, saw clients and sales flowing in with ease, and knew just what to say to attract more.
Now ALSO imagine that all that attention wasn’t just a rabid fan base cheering you on at every turn, but also – a loyal customer collective - chomping at the bit to buy every next incredible offer you turned out.
Because when you amplify how you use STORYTELLING in your branding & marketing, that’s precisely what you’ll get: an audience that laughs, cries, and buys for a lifetime.
You know what that means for you?
Hearing WAY more YES (“I’m in! Where do I sign up?) with WAY less stress.
You want that, after all – but the problem is you don’t wanna do it in a way that feels gross, shallow, superficial or sleazy.
Because you (and your brand and stories) are so much better than…
Clickbait headlines that are all scandal and no substance
Predictable tales of rags-to-riches that are hardly relatable
Inspiring posts that get plenty of “likes” and “you go girl!” but no sales
Manipulative fantasy-driven program promises that don’t seem real (lol ‘cause they’re not)
Trauma dumping as a desperate attempt to grasp eyeballs and clicks
Can you feel me eye-rolling here?
(While also LOL’ing because you know it’s true.)
You can do it better. You know you can. Because you’re already a storyteller.
Most likely, you’re already a strong storyteller.
So what you need isn’t to be taught “how to extract a lesson” from your real-life to make a philosophical Instagram post or a juicy newsletter.
What you crave is something deeper, richer, and fuller.
You want another way of viewing the art of storytelling as a tool to market and sell that isn’t gross, manipulative, or painfully shallow.
One that doesn't treat the audience like they’re stupid or easy to manipulate.
One that intends to build a real relationship.
One that gets the essence, depth, and power of your work *and* how to effectively communicate it.
So that’s precisely what I created…
Say hello to Story School ®
The foundational storytelling program for all entrepreneurs, personal brands, speakers, & authors who want to create, market, and sell like the caring, incredible, multi-dimensional humans they are.
Inside Story School®, you’ll learn how to…
Build and Develop A Stunning Brand Story – From Concept To Completion
Use Award-Worthy Story Skills To Amplify Your Marketing
Improve Engagement, Attention, And Sales Across All Of Your Content
“Everyone should take Story School®.”
“Story School helped me get out of my own head when it comes to getting my ideas out in a way that makes sense, and communicate as clearly as possible. One of the things that I’ve struggled with is moving away from business-speak, where you talk about a lot of facts and figures but tend to leave the story out. The way Jamie’s broken it down and deconstructed the aspects of story has helped me to actually turn around and deconstruct what I want to say, and how I want to say it. And it’s an enjoyable process. When you break down the process and look at the framework differently and connect with it, you understand it a lot easier. So that was a big surprise for me because I thought,”ok this is going to be hard, this is going to take me some time, but I’m like no, I do understand it! I think everyone should do this -- whether you’re a career person, whether you’re an entrepreneur, whether you’re whatever, because we all connect through story.”
— Nechelle Bartley, Owner, Money Basics
Over 12 concise & entertaining modules, you’ll learn my foundational story framework, clarify your brand story, and chart an effective story-centric marketing plan for your business. (Warning: I drop lots of F-bombs in this program.)
Storytelling has never been more straightforward, approachable, or fun.
You’ll quickly become a story sorceress or sorcerer, easily able to…
Clarify your brand story’s golden thread — the essential message that makes all your content irresistibly captivating.
Get simple-to-implement Hollywood story tricks that enhance engagement, improve recall, and inspire action.
Begin to grow a ravenous, engaged audience by stoking the brain chemicals that build deep emotional investment.
Sell with authenticity, nuance, and delight by using true story as a basis for your marketing & sales.
Confidently analyze, chart, and craft your story using my character-driven emotional plot point system.
Take the stress out of storytelling – and use it at every stage of your customer journey effectively.
Because once you know how to capture attention in…
3 seconds (like in an ad, a video hook, or on a website)
60 seconds (like in a short form video)
5 minutes (like in social posts or long form videos)
15 to 30 minutes (like in longer posts; talks; or brand documentaries)
2 hours (like on a webinar or masterclass)
6 hours (like in a book, audio book, or course)
Or a lifetime (by weaving an effective StoryWeb™ with your marketing)
You have all you need to replicate success again and again for your brand and business.
Hi, I’m Jamie Jensen, an award-winning screenwriter (of raunchy comedies) and an online entrepreneur, copywriter, and coach with over 10 years of experience helping brands boost their sales (up to 9x) using the power of stronger storytelling.
I wish I could tell you I developed this approach to make some quick cash because “story” is trendy. But the opposite is true – this is lifelong, devotional work for me.
I’ve been writing poetry, essays, and stories since I could hold a pen to paper, used to lock myself in a room to draft scenes with colored pencils, and have always loved the stage (even when the stage was a cute brick ledge in front of my mom’s fireplace).
All I needed was a blank piece of paper or a microphone prop and I was happy.
Perhaps unsurprisingly, I ended up attending a specialized arts high school (*cue the theme song from Fame*) and won the senior art award for mixed media, despite being highly sensitive and missing 30% of my senior year thanks to massive anxiety. Still, my nerdy obsession with art history developed into an even nerdier infatuation with drama, comedy, and the classics, followed by an incessant drive to become a visual storyteller in all of my work.
As a natural provocateur, I relished the creation of tension.
I later learned this is precisely what makes stories so effective to the brain.
It’s how all the right chemicals get released to create bonding, trust, addiction, and motivation (hello marketing + sales!).
And it’s been shown that ads which accomplish this are far more effective at building a brand relationship *and* selling.
But back to my story – At 18 years old, I took that insatiable hunger for story knowledge to NYU and designed my own major called “Dramatic Storytelling.”
Fast forward to today – I’ve since used my story expertise to write and direct movies, craft and develop thousands of online brands, help my clients up to 9x their sales, speak on stages, enroll producers in my creative projects, and so much more…
I then created Story School® for 3 Big Reasons…
There’s nothing else like it out there. As a woman, I always found there was something missing for me in every other story framework I’d studied, from Aristotle to Robert McKee. I discovered precisely what it was too.**
Comparable marketing programs seemed too basic or too complicated to be easily applicable to me. I wanted to deliver a program that offered fundamental concepts that could be applied to many levels and types of businesses and also easily revisited as your story evolves and you grow.
Simply put, I want to save you time, money, and energy. You shouldn’t need to read every book, write 10,000+ hours of stories, or get a Master’s Degree in the business of storytelling like I did to have access to these powerful tools!
I believe your stories need to be told.
I believe they are a significant piece of your work in the world.
And I believe the world needs to hear them.
I created Story School® to help you make your biggest impact and receive sales by telling effective, true, brand-relevant stories.
“Story School helped me make more money from my blog posts, copy, and really all of the writing in my business.”
“I binged all the course material because each module was fun and actionable. I left each call feeling motivated and excited to write.
Over the course of the program, we revised my about page and a few high-trafficked blog posts for my Shopify business The Bali Market. One of the blog posts we worked on is now on the first page of Google for my main keywords. It's my highest source of free traffic and my number one sales generating page.
I’d highly recommend Story School for any entrepreneur who’s wanting to attract and convert more customers or clients. You know you need to write for business. Emails, copy, blog posts, they’re all critical to selling your products and services, and that can feel overwhelming but Jamie demystifies the process and makes writing fun and profitable.”
— Grace Druecke, Founder, The Bali Market
Spend 6 months working through Story School® with me, and you will…
Get clear on your brand story and create coherence, once and for all!
Incorporate more humanness into your marketing - which matters more than ever with the rapid influx of AI.
Release more effective content by sharing potent stories that engage and captivate.
Sell with more natural ease by creating compelling cohesion in your messaging.
Skyrocket engagement by adding authenticity, nuance, and depth to your marketing.
Get more YES and less stress by tracing the through-line of your customer journey for powerful coherence.
Whether you’re an e-commerce business owner, personal brand, speaker, writer, author, or coach…
Whether you’re funny or serious or spiritual or playful or data-driven or a truth teller (or all of the above)…
This program was designed to teach you the delicate art of not just capturing attention, but holding it and hitting all the right notes to build a relationship with your audience that turns them into loyal, repeat buyers.
“I was just really blown away at the quality of teaching in this program.”
“It was so easy, as someone who hated school, to really enjoy the entertainment factor of the lessons (it didn’t feel like I was wanting to fall asleep through the class), but also how much I was learning in such bite-sized chunks. Story School is an opportunity to really learn about the structure of story and how to create better stories - more captivating stories - stories that people really want to listen to and follow. And it’s structured in such an easy-to-digest and apply way that’s super entertaining and gives you homework like watching Netflix – easiest, best homework ever!”
— Allison Braun
Here’s how we’ll take you from the story starting line all the way to story sorcery status.
📖 Modules 1 to 3 📖
Story Elements
Learn to command the basics so you can hit the ground running.
Define what STORY really means.
I’ll get you super solid on the three CORE ELEMENTS of any story, so you can walk away with a true understanding and a formula that you’ll be able to replicate again and again, no matter what your creative genius is brewing.
Build a solid CHARACTER.
One that your audience can connect to, identify with, and really get behind. So they can FEEL ALL THE FEELS. (Cause that’s where the money’s at.)
Establish a powerful GOAL.
You’ll learn how to translate that into your character’s journey so that your story is cohesive, comprehensive and kick-ass.
📖 Modules 4 to 6 📖
Obstacles, Relationships, Transformation, and Story “DNA”
I’ll give you the dirty deets of what really makes a story live and breathe.
Plot out the OBSTACLES, turn up the heat, and lay down those stakes of your story.
You’ll learn how to create tension and suspense for your audience so they’re on the edge of their seats!
Command the relationship arc in a believable and authentic way.
I’ll teach you why relationship building is essential to the arc of character transformation and exactly how to do it so your audience is transforming right along with you.
Uncover the golden strand of your brand story’s DNA.
These are the ROOTS that help your story SOAR. Your BIG IDEA needs to be rooted in this from the start or you’ll NEVER be able to give your audience the ride of their lives.
📖 Modules 7 to 9 📖
The Big Picture
It’s time to zoom out so we can look at the wide-screen version, baby!
Develop a top-level understanding of your story’s structure.
Practice the art of stepping back, so you can MASTER how your story works for you.
Learn the macro-view of story quadrants.
Gain the real deal Hollywood know-how of how they should be working overall to meet your goals (and your audience’s too!)
Expertly score your emotional plot points.
Get a clear bird’s eye view on how to make your audience putty in your hands.
📖 Modules 10 to 12 📖
Micro-Storytelling
Ready to get into the nitty-gritty of storytelling?
Go in-depth with your story beats and sections.
I’ll even use bomb-ass movie clips to illustrate exactly what goes where and WHY so that your brand story is a BLOCKBUSTER.
Deliver the FINAL PAYOFF.
BOOM. We’ll fine-tune your words, angles, and climax to make your story even more mind-blowing. Trust me, when we’re done, they’ll be begging for MORE.
Finally, we’re throwing glitter all over your story.
Now that you know the rules, I’ll teach you how to break them to add even more surprise, delight, and joy. (Get ready to get SHINY!)
You’ll become the all-knowing architect of your story from start to finish. (Spoiler: IT FEELS AMAZING.)
🤩 You’ll be able to use this CORE curriculum to…
Map out your central brand story
Plot an offer story that sells
Create content for a high converting campaign
Improve your storytelling in all your content, blog posts, and emails (for more engagement, entertainment value and sales)
Create an outline for a book or signature talk
Write a fun, creative project (because why not?)
You’ll ALSO get access to these THREE BONUS MODULES –
VISUAL BRAND STORY DEVELOPMENT:
How to uncover your visual brand story and unspool it into a badass online brand
WRITING YOUR BIO & MEDIA CLIPS:
How to pull relevant stories for article pitches, podcasts, talks, or book content
OFFERS, LAUNCHING, AND SALES
How to build offers and content around your story to amplify your sales
But the absolute best part of investing in this program?
What you learn inside of Story School® is applicable across a variety of use cases.
copywriting: websites, sales pages, and emails
branding: messaging, positioning, and visual development
marketing: launches, funnels, and ad campaigns
speeches & talks
blogs and video content
books, scripts, and screenplays too
“Story School provides it all”
“The foreplay, the action, and the cigarette after. I bought a lot of courses that were not legit. This course provided a lot of value and action steps. It was a legit course. It was not just smoke and mirrors. I would totally recommend it. I knew learning Jamie’s thought process would help me in my work and it did. It wasn’t just a template, where you’d not get a lot of depth. I could tell from the webinar that Jamie was gonna offer depth and she did.”
— Aubrey Mathis, Founder & CEO Storybook Experience
When you join, you’ll get instant access for SIX months to…
→ All 12 modules of the Story School® Curriculum ($2000 value)
→ The Master Story School® Story Formula Guide ($1000 value)
→ Over $2000 worth of bonus content, including how to craft offers, develop a visually compelling story-centric brand, copywriting templates, my StoryWeb™ marketing framework, and so much more! ($2,500 value)
Spend 6 months with me and you’ll walk away with…
a fully-loaded Story Toolbox that will unlock your inner Story Sorceress or Sorcerer, granting you the power to make your audience laugh, cry, and buy
a fully-plotted Story Outline for your brand, offers, and books
a fully-fleshed Story Framework to help inspire loads of content ideas to effectively and authentically market your brand, offers, and books
What’s the investment?
While Story School® provides well over $10,000 of value (I’ve put $500K of my own education, expertise, and experience into it), your investment is only $2,500.
“Story School made me more aware of all the aspects of a story that are necessary for it to feel like something coherent.”
“Now, I can look at a piece of writing and know what’s missing so I can develop it better. I would recommend it to anyone and everyone. If you have an interest in writing, if you have a need to write something, or if you want to express yourself better, Story School is for you.
You’ll learn the structure of writing a story. You’ll learn how the creative process is this emotional process. For me personally, what’s been missing from other writing courses has been that — the emotional piece that’s so rarely talked about and that is what Jamie does which is what makes her special.”
— Ainslie Grieg
6 months from now, you’ll exit Story School® as a confident storyteller who knows…
precisely WHAT your core brand story is,
how it connects to your offer stories,
what stories to tell to inspire engagement, action, and sales in your content
So you can wield the power of story like a warrior-bard, for the rest of your life.
Imagine the power you’ll feel being able to authentically and fully share your story(ies) with depth, clarity, and effectiveness.
To see the engagement, interaction, raised hands, and sales.
To feel the effect you’re having on your audience.
To know the purpose and impact you’re fulfilling by doing so.
The truth is, if you don’t take the time to cultivate your inner story sorceress or sorcerer now, when will you?
Ready to get started?
Here’s how to join Story School ® –
Click any “join now” button on this page.
Submit your payment for the program using any major credit or debit card.
Once you submit payment, you’ll receive a receipt via email AND your email granting you immediate access to the program.
If you have any questions or issues at all, email us at hello (at) scribeandspirit.com and we’ll help!
“Story School is different.”
“I would recommend Story School to others, especially to other copywriters. The word story is kind of a buzz word and it’s overused, but this isn’t a trendy buzzword course. This is an evergreen course with solid material. This is solid foundational stuff that’s going to help you with your clients that are hearing this buzzword “story” and wanna know more about it and whether you can deliver.
And even if that buzzword goes away, this course is still going to benefit you.
Story School is different because of how available Jamie is too — I had a question and I was helped right away. I hopped on my email and within 2 hours, I had the video I was looking for.
The quality and the attention to detail is so key. After I paid, I still felt cared for.”
— Karen Martin, Copywriter, The Copy Charmer
Story School® is unlike any other storytelling program out there.
Here’s why…
WE USE FILM & TELEVISION TO MAKE IT FUN AND APPROACHABLE
Story School teaches you storytelling through the lens of film and television to help depersonalize what you’re learning. What this does (besides make it super fun) is create access to new ideas and ways into your own storytelling, without putting immediate pressure on you to “figure it out” right away. This is why you get 6 months of access, instead of 2.
WE INCORPORATE NUANCE WITHOUT MAKING IT OVERLY COMPLEX
When you learn a paint-by-numbers system or framework that includes no wiggle room for nuance, that has a tendency to get us overthinking instead of playing. This program encourages you to PLAY with the tools and techniques as you’re learning them as opposed to nailing it all perfectly on the first try.
WE’RE ENTHUSIASTIC ABOUT BUILDING ON WHAT YOU ALREADY KNOW
You’ve been reading and hearing stories since you were born. We’re not here to teach you what you already know; but to bring additional depth, tools, and tactics that will add clarity and inspiration for you. We ask everyone to approach this program with a beginner’s mind, knowing that just ONE aha could shift your entire approach to branding, offer development, marketing, and writing - and BAM!
WE BELIEVE STORY IS A LIVING, BREATHING, EVOLVING THING
Story is dynamic and HUMAN – like relationships – there is evolution. Your story becomes a living, breathing part of you. And? Your brand story can do that with you. This program is designed to meet you where you are and guide you to and through the moment you’re in, including how to share about it for maximum authenticity and results without betraying or abandoning yourself.
Why Story? Let’s talk about it.
#science
We’ve all been told story matters, but why?
I’m sure you can see and feel that you’re more engaged with content that uses story to entertain, engage, and invite you into a conversation.
But did you know – there’s a science behind why it works?
And not only that, but there’s a way to do it that ensures you touch all the right notes in your branding, marketing, and content?
The data says it all.
Ads that use stories are proven to sell more.*
If you’ve ever read a dry, uncompelling piece of content, scrolled past a reel or TikTok that failed to capture your attention, or opened an email that had a great subject line but then immediately stopped reading – this is why – the story wasn’t clear, compelling, or captivating.
And 9 times out of 10 – with both short and long form content – with brands, launches, offers, and all-the-ad campaigns
When you’re losing interest, engagement, attention and SALES – it’s due to this:
THE STORY ISN’T CLEAR, ISN’T CAPTIVATING, OR ISN’T COMPELLING.
But here’s the good news:
This is a SOLVABLE PROBLEM.
Because amazing storytellers are MADE, not BORN.
The reason I love story is that it is INNATELY human.
And while it is entirely natural to all of us, it’s also natural to feel lost when it’s your own story.
It’s really hard to get out of your own way and see the forest for the trees.
If you feel that way, you’re not alone.
**Earlier, I mentioned that as a woman I found something lacking from every other “story guru’s” approach I’d read or listened to, and I realized it was this –
Their way of working with story was strictly linear:
Beginning, middle, end.
Act 1, Act 2, Act 3.
Set up, conflict, resolution.
But when you’re a living, breathing expression of your own story…
When you experience patterns of life moving in cycles…
When you look at nature, the seasons, the moon…
When you honor what it is to live in a feminine-identified body…
Linear doesn’t resonate.
So I decided to teach storytelling the way I understood it, as a neurodivergent woman, a feminine-embodied human, and an award-winning, qualified expert.
The Cyclical. Emotional. Personal. Way
At its core, story is a dynamic, nuanced, and innately human tool.
So my approach prioritizes this humanity.
Story School® puts emotions front and center — the central heart and pulse of the story as the most important piece — the relationship you’re developing with your audience as #1.
So…
If you took StoryBrand and still felt hungry or confused, this is for you.
If you’re a femme or intuitive being and want to understand how to trace the emotional arc of a story (so you can be a powerful, persuasive story weaver), this is for you.
If you’re a masculine leaning bro, and want a better grasp on how to really touch your audience to spark laughter and tears, this is for you.
If you’d UNDERNOURISHED and UNDERSATISFIED with basic ass content frameworks out there, this is for you.
If you have a DEEPLY creative soul and want to be *refreshed* by concepts and tools that will open up those pathways to stoke new ideas, this is for you.
There is a DEEPER way into story than the other basic sh*t out there.
If that lights you up to even imagine, I made this for you. 💕🔥
But here’s what I want to know… what do YOU want to get out of it?
Because…
If all this program offers you is ONE new tool or ONE new perspective that opens more creative possibilities for your business, that would be worth $5,000.
If all this program did was provide a structure for your book, talk, or brand story so you don’t waste time and money spinning in confusion, that would be worth $10,000.
If all this program did was help you improve your storytelling skills so you engage and sell better for the rest of your life, that would be worth $100,000+.
I’ve poured my half a million dollars of education, experience, and expertise into this concise, comprehensive, and compelling program.
And you can get all of it for just $2,500.
Don’t wait another moment.
Your story is waiting.
And I can’t wait to hear it.
See you inside,
Jamie